In 2021, QuVideo shifted its public welfare focus to the mysterious and vast Sanjiangyuan region, inviting the public to become "cloud guardians" of this national nature reserve through both online and offline initiatives. This marked QuVideo's second themed charity campaign of the year.
The campaign was jointly launched by Zhizhi Public Welfare, Sanjiangyuan National Park, Sanjiangyuan Ecological Protection Foundation, and Nyanpo Yutse Conservation Association under the theme "Everything Shines." QuVideo was invited to participate and contribute to the initiative.
Offline, QuVideo collaborated with celebrities including Summer Momoko, Shen Teng, and Wu Mingxia, as well as numerous socially responsible enterprises, to create the "Everything Shines: Sanjiangyuan Biodiversity Charity Picture Book." The illustrations focused on the flora and fauna of Sanjiangyuan, showcasing this ecologically rich region as a natural kaleidoscope to the public.
In addition to offline promotion through the picture book, the artworks were exhibited in a traveling exhibition across major cities such as Beijing, Shanghai, and Hangzhou, attracting particular interest from children. The campaign reached 1,500 shopping malls nationwide and 30 five-star hotels in Zhejiang, and the published "Everything Shines: Sanjiangyuan Biodiversity Charity Picture Book" received wide acclaim.
Online, QuVideo launched Sanjiangyuan-themed templates within the VivaVideo app, encouraging users across the country to create short videos that spread awareness about protecting Sanjiangyuan. This approach aimed to embed the concept of conservation in the hearts of every participant. Additionally, QuVideo partnered with WENSLI Silk to transform the artwork from the picture book into custom silk scarves, symbolizing environmental awareness and encouraging people to cherish Sanjiangyuan as they would their treasured silk.
QuVideo continues to explore diverse forms of public welfare, actively engaging society in charitable causes, and leveraging technology and innovation to amplify acts of kindness. Looking forward, QuVideo will continue cross-sector initiatives to support various communities, creating broader opportunities for those in need.