From 2013 to 2023, VivaVideo has accompanied millions of users for ten years. Over this decade, we have grown together. In this edition of our "Impress Me" column, we invited two creators to share their journeys.
A Decade Full of Possibilities
Yang Yufei, VivaVideo User from Taiwan, China
As 2023 began, Yufei and her husband's café also reached its tenth anniversary. Ten years ago, Yufei followed her husband back to his hometown of Yilan to start a business. They named their café "Tiger Coffee," pronounced in Minnan dialect as "Good Coffee."
"From just three tables and a small coffee roaster, to hosting coffee workshops, markets, charity events, and running online retail… every step of our journey has been recorded in videos on social media."
When Yufei first became a VivaVideo user, she filmed and edited snippets of daily life to share with their staff—helping everyone better understand the two founders and work with ease.
Since their café uses raw beans that they roast themselves, the couple once planned to expand across Taiwan, China. But their insistence on quality made large-scale replication difficult. So they set their sights wider. They began organizing local coffee markets in Yilan, drawing baristas from across the island. They hosted coffee roasting workshops and even taught more than 200 seniors in the community how to brew coffee.
During the pandemic, Yufei launched online sales and moved her courses online as well, starting a coffee tutorial channel on YouTube that reached an even wider audience.
"Editing videos is time-consuming, but online lessons have become a meaningful way to continue serving our customers," she said. "VivaVideo is very beginner-friendly—subtitles, sound effects, everything is easy to use. I started from zero, knowing nothing about editing."
Looking back, Yufei believes that ten years ago, students could never have imagined that everyone would use video to document life. "We're still not professionals, but new technologies have given young people endless opportunities and possibilities."
Over the past decade, VivaVideo has accompanied and witnessed this couple's entrepreneurial growth. In one of their YouTube videos, Yufei's husband said:
"Running a café isn't as carefree as we imagined in our youth. It means leaving all the romance and elegance to our guests."
Perhaps passing on beauty to others has always been the right choice.
Short Video Creation: Passion Is the Driving Force
chungchung, VivaVideo User from Hong Kong, China
For chungchung, the passion for short video creation seems innate. Unlike many who start posting videos because of social media trends, this creator has a natural desire to express herself through video.
One of her most memorable videos was a New Year greeting clip she spent several days creating right before the 2023 Lunar New Year. She posted it on Instagram, which she had just switched from private to public. Despite having few followers, the video received over 1,400 likes and 200+ shares.
In this video, she already showcased creative camera movement, transitions, filters, and text overlays — all done by herself.
"I first discovered VivaVideo in university when I needed to make promotional videos. The built-in phone editor wasn't enough, so I found VivaVideo in the App Store," she said. "Back then I loved the themed templates. Now my favorite is background removal."
"Instead of using templates for one-click videos, I prefer spending time exploring editing features. Every video on my Instagram is edited with VivaVideo."
While studying Visual Arts at Hong Kong Baptist University, she interned at the Independent Commission Against Corruption (ICAC), documented her artwork, friendships, and travels — capturing every joy through short videos. After graduating, she even worked as a streamer for three months and shared clips from her live streams online.
In the past two years, more of her friends have also discovered that making short videos isn't hard, and social media provides a bigger audience. She says Instagram's introduction of Reels and the pandemic, which kept everyone at home, sparked many people's interest in video creation.
Now, chungchung mainly films to document her art projects, promote her work, and capture moments of daily life. She hopes to learn more about rednote and TikTok, and try becoming a content creator there.
Judging from her passion, it may not take much effort for her to become a rising creator.