On April 25, the GTC 2025 "AI + Overseas Expansion Summit", hosted by White Whale Global, was held at Shenzhen Futian Convention & Exhibition Center. Lin Xiaodong, Product VP of QuVideo, was invited to join the roundtable discussion, where he exchanged insights with Guo Xuan, Founder of Polyverse, Liu Tingting, Head of Brand & Marketing at SenseData Technology, and Yin Guanxiao, Head of Content at White Whale Global, centering on the topic "AI Integration & Innovation: Product Transformation and Market Breakthroughs".
With the rapid development of generative AI technology, AI capabilities are permeating multiple scenarios—including content creation, video generation, and image processing—at an unprecedented pace. From model capabilities to product implementation, and from tool forms to business models, AI is driving a new wave of product innovation and market restructuring. Meanwhile, as large model capabilities become more open and generalized, how to deeply integrate technology with real-world scenarios, and how to build AI applications with user retention and monetization capabilities, have become long-term considerations for both startups and platform enterprises.
In 2025, QuVideo’s flagship products such as VivaVideo, VivaCut, and mAst leveraged the advancement of generative AI technology to enhance their AI-powered audio-visual capabilities while launching a variety of AI-enabled features, which have been well-received by users. Last March, a16z, the top-tier Silicon Valley venture capital firm, officially released its latest Global Top 100 AI Applications list, where VivaCut ranked 15th, trailing only DeepSeek. In the meantime, QuVideo has also been exploring new products in areas such as AI music and AI diet management assistants, seeking value points where AI can truly serve users in new scenarios.
When talking about new opportunities amid the upsurge in AI application entrepreneurship, Lin Xiaodong stated that QuVideo has been developing video creation software for nearly 13 years. From the user’s perspective, video creation itself is not a standalone demand, but a combination of a series of tasks. For example, users who publish videos on mobile devices go through multiple steps and cross-product actions before creating a video. In the entire workflow, different products represent different material combinations. There remain significant opportunities to identify user pain points, solve efficiency and language issues around specific vertical categories.
"Another dimension to consider is that many current products suffer from severe homogeneity. The same template will fail to sustain users’ interest over time. However, AI capabilities can effectively support users in personalized expression and customization—that is also a promising opportunity," he added.
When discussing how small and medium-sized vendors can avoid direct competition with leading tech giants amid the rapid advancement of AI technology, Lin Xiaodong said: "During QuVideo’s entrepreneurial journey, we have gradually realized that we have an ecosystem-complementary relationship with large enterprises, or that we serve an entirely different user base.
Looking at AI large models, we have observed that technology is evolving in two directions. On one hand, models are becoming increasingly large-scale (e.g., ChatGPT), evolving from single-module to multi-module systems to handle more complex business tasks, and they can provide technical support for the industry. On the other hand, models are becoming more lightweight to run on mobile devices, focusing on simple tasks with single models. This means we can save substantial costs. We need to think about how to focus on more specific and simple tasks, or how to make full use of the functions provided by mobile operating systems. This is an excellent direction for us to achieve targeted breakthroughs in products and technologies."
On the topic of competition, the other two guests at the roundtable also expressed optimism and entrepreneurial motivation. It is undeniable that once entrepreneurs identify a viable direction, competitors will inevitably enter the market—some of whom may move faster and perform better. Nevertheless, as long as enterprises stay committed to the track of truly serving users, and respond agilely to market feedback with iterative upgrades, entrepreneurs of all types can still embrace boundless possibilities and exciting opportunities amid the AI wave.