From May 22 to 23, the 3rd Morketing iBrandi Festival, hosted by global integrated marketing media Morketing, took place in Beijing, with QuVideo invited to attend the event.
On the opening day, the winners of the 2025 iBrandi Awards were announced. VivaCut, the overseas video creation software developed by QuVideo, was named the recipient of the iBrandi Hit Product Award, alongside other renowned overseas brands such as Anker and Dreame.
The iBrandi Awards aim to recognize brands that can withstand market cycles, as well as innovative products that meet user needs and keep pace with market trends, thereby boosting the global expansion of Chinese brands.
The 2025 iBrandi Awards opened for submissions in March, attracting a total of 513 entries. After two rounds of online and offline evaluations conducted by the organizing committee, 90 winning cases were selected.
In recent years, emerging overseas "new brands" spanning consumer goods, software products and technical services have risen against the market downturn, redefining industry development and demonstrating strong vitality amid downward cycles.
The so-called "newness" refers to identifying global new trends and creating new lifestyles for users. As a video creation software that has been on the market for 6 years, evolving from the UGC era to the AIGC era, QuVideo’s VivaCut has consistently delivered innovative experiences to its users.
Last March, a16z, the top-tier Silicon Valley venture capital firm, officially released its latest Global Top 100 AI Applications list, where VivaCut secured the 15th position in the mobile applications category, trailing only DeepSeek. From its core professional video editing features to innovative AIGC-powered templates and effects, VivaCut enables users to easily create visually stunning videos with striking special effects.
Since 2024, VivaCut has rolled out hundreds of AI-driven templates and effects within the app, gaining immense popularity in key target markets including the United States, Portuguese-speaking regions and the Arabic-speaking Gulf countries. Earlier, a16z commented that AI-powered video editing software represents a major scenario for consumer AI; such applications simplify time-consuming processes like intelligent editing and subtitle creation into one-click solutions, boasting considerable room for growth.
It is reported that this year’s Morketing iBrandi Festival revolved around two core themes: "Chinese New Trends" and "Global New Trends", featuring 2 main forums and multiple sub-forums. It brought together leading enterprises including Xiaohongshu, JD.com, WhaleKraft and Kuaishou, sharing insights into how Chinese brands can break through market barriers and ignite new growth drivers by leveraging "technology + empathy + global vision".