On June 27, the Beijing Station of AICon Global Artificial Intelligence Development and Application Conference kicked off smoothly. Huo Taiwen, Founder and CEO of Geekbang Technology, delivered an opening speech and released the white paper AI Application Overseas Expansion: A Practical Guide to Unlocking the Global Market. As a co-producer, QuVideo shared in the white paper its evolution path from tentative globalization to in-depth localization over the 13 years since its establishment.
Globally, the penetration rate of AI technology is rising steadily, and market demand for AI applications across various sectors—from intelligent customer service and image recognition to smart healthcare—keeps growing. However, there are significant differences in demand characteristics, policy and regulatory environments, and competitive landscapes across different overseas markets, making AI application overseas expansion a complex and challenging field.
This white paper aims to provide references for numerous AI application enterprises venturing overseas through interviews with outstanding companies and industry experts in the AI application overseas expansion sector. It consists of five chapters covering macro trends of AI application overseas expansion, regional market and product analysis for AI application overseas expansion, construction of model inference service capabilities for AI application overseas expansion, the five-force model for AI application overseas expansion, and best practice cases of AI application overseas expansion.
In the "Best Practice Cases of AI Overseas Expansion" chapter of the white paper, QuVideo elaborated on its global development experience from multiple dimensions including localization expertise, technical barrier construction, compliance, and commercialization.
Founded in 2012, QuVideo has focused on overseas expansion from the very beginning. With video creation and editing tools at its core, the company has built a product matrix covering over 200 countries and regions, supporting more than 20 languages, and boasting a cumulative user base of over 2.2 billion. Behind this achievement lies the team’s localization methodology of "cultural insight + data verification", which is established based on experience in developing hit products.
In terms of building technical barriers, QuVideo has developed differentiated competitiveness through "edge-cloud collaboration", evolving from "edge-side optimization" to "AI localization". Building on early technical accumulations on the edge side and extending them to localization in the AI era, the company adheres to an edge-first strategy amid the large model wave. Functions such as digital humans, face swapping, and AI music generation all support local processing and preview on the client side. This not only avoids privacy risks associated with cloud transmission but also resolves lag issues in emerging markets with poor network conditions.
At the same time, the company firmly grasps the "bottom line" and "flexibility" of global operations, and fully implements compliance and commercialization. In terms of data privacy compliance, QuVideo has established a dual-track system of "legal adaptation + technical implementation", and differentiates between "edge-side creation" and "cloud-side processing" in content moderation.
For a 13-year-old overseas technology enterprise, true globalization means enabling users in every market to see "their own culture" in the product, and leveraging technology as a fulcrum to unlock the value lever of "low cost and high resonance". This will also be the long-term development path that QuVideo will adhere to in the future.