On September 26, the "Cross-Border Synergy · Digital Linkage Globally" Cross-Border E-Commerce International Seminar, hosted by the World Internet Conference (WIC) and undertaken by the Commercial Industry Committee of China Council For The Promotion of International Trade, was grandly held in Shenzhen. At the seminar, Liang Hao, Executive Deputy Secretary-General of the World Internet Conference, officially released the World Internet Conference Collection of Cross-Border E-Commerce Practice Cases (2025) (hereinafter referred to as the Case Collection).
As a representative of innovative practices in the cross-border e-commerce field, FireflyFusion was successfully selected into the "Integration and Innovation – Strengthening Technological Empowerment to Promote Symbiosis and Integration" category of the Case Collection, demonstrating the company’s outstanding achievements in assisting cross-border e-commerce industry partners with artificial intelligence technology.
As a new foreign trade format, cross-border e-commerce has developed rapidly with great potential and strong driving effect, and has become an important force in global trade development. Since its establishment in 2023, the Cross-Border E-Commerce Working Group of the World Internet Conference has successively released achievements such as the Research Report on the Development of International Rule System for Cross-Border E-Commerce and a series of reports on cross-border e-commerce competitiveness research.
To continuously promote the application of cross-border e-commerce best practices for industry development, the conference launched a cross-border e-commerce case collection campaign in June this year. After expert discussions and reviews, 87 representative cases were selected to form the Case Collection, focusing on seven major fields including digital platforms, trading enterprises, logistics and distribution, and government guidance.
The "Integration and Innovation" case selected for FireflyFusion specifically emphasizes that enterprises help Chinese companies expand international markets through digital and intelligent marketing and other methods.
At this conference, industry experts pointed out that cross-border e-commerce is showing a development trend of branding, digitalization and intelligence, collaboration, and compliance, and international cooperation is continuously deepening. Especially in terms of digital and intelligent development, digital technologies such as AI and big data have penetrated the entire cross-border e-commerce chain, promoting cost reduction, efficiency improvement, and user experience optimization.
FireflyFusion’s AI E-Commerce Marketing Creation Solution, which was selected into the Case Collection this time, has seized the opportunity of the vigorous development of content e-commerce represented by TikTok Shop. It focuses on the localized and batch production of marketing videos, helping cross-border e-commerce sellers and marketing service providers reduce costs and increase efficiency, and especially solving the problems of sellers such as the poor adaptation of marketing content creativity overseas and the high cost of connecting with overseas KOLs.
It is reported that the conference attracted about 200 guests from international organizations, embassies and consulates in China, conference member units, experts from the conference’s cross-border e-commerce working group, case-selected institutions, all links of the cross-border e-commerce industry chain, and media organizations. They put forward diversified suggestions on promoting the development of cross-border e-commerce.